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First off, kudos to whoever had the idea for this TV Show. The show, while nothing spectacular to the eye, does its job. The camera work is kind of boring. The format can get a little repetitive(even after only a few episodes). But behind the fake smiles lies a little bit of genius.
This is a show every CEO should want to go on. Actually, let me rephrase that. This is a show every CEO should be leaving a path of scorched earth in their full sprint to grovel at the feet of the producers feet for a spot on primetime.
Sorry for the run-on.
Yes there are the obvious benefits. The CEO gets to invade his company on the ground level. Permeating the branches of his company. And the critiques slowly fulfill their osmosis. Oozing out of the employees, customers and managers. Dripping knowledge into the CEO's mind.
The critiques gradually harden up into full fledged ideas. Where he can use these to build the house of his business model. Reinforcing the shell block by block.
The CEO from Hooter's was able to improve his management and maybe augment his charity campaign. 7-11 inc. was able to improve their response times for store problems.
But that is not where the genius lies.

The slim Pakistani guy standing next to the fat white guy is our subject. He's a student, and he works the night shift at 7-11 to pay for school.
We are also introduced to an old lady on kidney dialysis. A couple young Hooters girls in distress. An ex-marine who has done tours in Iraq. Igor a truck driver who came to the USA with $50 in his pocket.
This is our base. Let's create an awesome corporate image.
Igor? Let's send him and his wife on a dream vacation - oh and toss him a 7-11 franchise. Now he's really living the American Dream.
Ex-Marine? Let's make a $50,000 donation to a military charity in his name. Damn we're patriotic.
Hooters Girls? Let's make them the face of a community outreach program. That will change their image(and ours).
Old Lady who needs a kidney? Let's set up a donor awareness program in her honor. We'll get her that kidney. And we'll get ourselves a helping of awesome PR.
7-11 Student? You mentioned earlier about wanting career opportunities. How about becoming the CEO's personal protege?
Oh man this makes me want to get some Hooters' wings, grab a slurpee and then throw it all away in a Waste Management trash bin.
By now I'm sure you get the point. This TV show is awesome for the companies. The amount of positive PR they get from it is absolutely astounding. I mean they make these companies look like Teddy Bears.
Well, maybe more like Piggy Banks. I can just hear the coins falling in now.


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