Q+A With Jeff Allen a.k.a. Superdude

Time for our weekly Q+A with an Entrepreneur. This week we have someone from our very own community - Superdude. His real name is Jeff Allen and he is very experienced in email marketing. Head on over to the thread to submit replies!



About Jeff Allen

I have sent over 300 million permission-based emails and generated over $100 million dollars in sales.

I have worked in the following industries:

• Credit
• Business Services
• Spirituality
• Personal Improvement
• Music and Entertainment



Email Marketing

Email marketing is one of the few marketing verticals that continue to grow. It is cost effective and can produce your best results.

Email marketing is as personal as being invited into someone’s home or business. Treat it that way. Respect your leads personal information, and their time.

Remember that every line in an email matters! You don’t have a lot of space to make your point. Keep your content concise and flowing.


Your Lists
The cleaner your list, the better your results will be. Unsubscribe leads quickly, consider doing double opt-in lists, and removed leads that bounce. You’ll have smaller lists, but you’ll get more sales (actions).

Email Frequency
How often and when you email will impact your results. The best time of the day to email B2B is different than B2C. And your best time may be different than industry averages.

Email Flow
The Subject should sell the lead on opening the email
The first line should sell the lead on reading the email
The following content should sell the lead on taking your desired action